I’m rereading a favorite book of mine: The E-myth Revisited by Michael Gerber. Anyone in business these days seems to have caught on to Gerber’s concept of the Turn-key revolution. But so many other small business owners are still just getting around to learning about his three decade old ideas. Although you SHOULD read this book for many reasons – I think the impact and content of Gerber’s series’ of books is a clear indicator of why capitalism is evolving in the way it has with the help of the internet and how I believe the entrepreneurial revolution is reviving American capitalism – but these discussions are for another post.
The lesson I want to focus on in Gerber’s book is intentionality. You life – and your business- will always be exactly how you DESIGN it. If you do not focus on what direction you are traveling in, you will float with the breeze and end up anywhere. There is beauty in this sort of life if you can afford to allow life to provide you direction. I can honestly say that I have been a champion for this way of being at many moments in my life. I have amazing memories that I will cherish until I die because I allowed spontaneity to determine my day with little worry about where I would lay my head or what I would discover. But even in this lifestyle, a person is designing a life of randomness. They are enjoying and embracing chaos. Their life is still by design!
Now, I am pursuing a more disciplined track with specific ambitions and objectives. I have annual, quarterly and monthly goals with weekly, and daily targets. I know my what steps must exactly be taken to achieve my dream and I’m working towards accomplishing them. I have done my best to eliminate distractions and I know that when I deviate from my set path, how far it will set me back from reaching my end point. This is a more typical image people have of “life by design.”
The point is that neither are wrong ways to live – as long as a person understands the implications of each. Most people strive for a balance between each. However, when it comes to business – setting a strategy and metrics to achieve them is key to reaching and maintaining profitability.
Many people getting excited about Simon Sinek’s Golden Circle concept with the WHY, HOW, and WHAT. I am included in that fan club – but I deviate slightly. Yes, the WHY is very important, but I believe the HOW is more important! if you do not know HOW you will accomplish the WHY, none of it will really matter.
Take Gerber;s Entrepreneur, Technician, and Manager into account. The manager focuses on the HOW and this is the most crucial and underperforming role of the three in most people’s lives and businesses.
So when I talk to people about HOW to Make Yesterday Jealous – it really comes down to designing your life, understanding the implications of choices and identifying the proper steps to take to reach your specific ambitions.